Marketing your business on the Internet is becoming more competitive than ever. That means you need to be sure your content strategy has clear and specific goals. It’s necessary to drive traffic, build awareness, boost authority and more. In order to accomplish any of those goals your content needs to be value driven and fresh. However, it can be difficult to consistently create valuable and interesting content ideas.
It doesn’t require that you become a controversial person or brand to embrace the power of being bold in how you present you and your beginning. Identify controversial and timely news topics and help provide insight and information with bold content of interest to your readers. Actually many marketers avoid controversial topics. By embracing these topics head on, you position yourself as someone that’s unafraid to face controversy, but also as a business that’s on the cutting edge and confident in your voice. You’ll also spark many discussions and gain much more attention for your content than your competition.
Bring Out the Skeletons
Every industry has a few skeletons in the closet. We’re talking about the questions no one asks and the secrets that everyone knows but no one talks about. Instead of avoiding these topics, take them on. You’ll open up an abundance of opportunities to create compelling content. You’ll also help many people work through problems with such issues. Generally, when there are forbidden topics there are many people who need help. Keep in mind that you don’t have to tackle these topics head on, you can take a humorous angle or share a personal story to give them a unique appeal.
Make it Simple
When dealing with bold ideas and topics you don’t want to get too complicated. Instead, make your content as simple and understandable as possible. Blog posts can be short and too the point. Published articles only need about 300 words. Outline content to make it simple and clear. Instead of giving five tips in one article, write five articles of one tip each. Enhance each tip to create an entire article. As you’re seeking interesting and valuable content ideas, use your own content outlines and topic research as the foundation. This will let you produce more content and each piece will provide the value and interest your audience seeks.
The next time you sit down to brainstorm, research, and plan your content keep these tips in mind. Research the current controversial topics for your niche. Take a look at the questions people just don’t answer or don’t want to talk about. Finally, remember that each topic idea that you imagine, usually has the potential to provide several different pieces of content. Break it down to the simplest level.